Strategic Plan

Strategic Plan

Introduction

National Alcohol & Liquor Factory is a state owned business organization and pioneer factory by public enterprises proclamation number 25/84 contains four branch factories (two operational factories). When it is established the factory in law its goal was to produce and sell quality products of liquor, pure alcohol and denature alcohol to local and foreign market.

Previously the factory was exclusive producer but currently due to the free market practice of the country there are many private investors that produce and sold liquors, pure alcohol and denature alcohol.

The factory products have long time good will and reputation in the local market, and to develop the export market activities due to pioneer and longtime manufacturing experience in the alcohol industry helps to achieve its goals. In addition to this, the factory done rehabilitation and expansion projects that enables to increase its production capacity at large.

National Alcohol and Liquor Factory analyzes its external and internal environment, opportunity and risks, strength and weakness, based on this the factory design strategies and goals that helps competitiveness capacity.

At this time the company owns modern factory that enables to produce quality and bulky products; many activities are going to maximize the local market share and to strengthen the foreign market. In addition, to maximize its market share strategies have set like market development, product development and market penetration.

Currently the factory analyzes its external environment economic, political, technological factors and internal environment of the company to be profitable in the free market practice to achieve its long term plan makes so many effort collaboratively specially based on the direction of ministry of public enterprise and our country second growth and transformation plan to maximize its performance capacity. The company integrates human resource with modern technology and reform works enables to transform basically the factory. The 2008-2012 E.C budget year plan is prepared and operated based on the ministry of public enterprise direction.

መግቢያ

ብሔራዊ አልኮልና አረቄ ፋብሪካ በመንግስት የልማት ድርጅቶች ማቋቋሚያ አዋጅ ቀጥር 25/84 የተቋቋመ የመንግስት የልማት ድርጅት ሲሆን በስሩ አራት ቅርንጫፍ ፋብሪካዎችን(ሁሇቱ በስራ ሊይ ያለ)አቅፎ የሚያስተዳድር የመንግስት የልማት ድርጅት ነው:: ፋብሪካው በሕግ ሲቋቋም ዓሊማው የጥራት ደረጃቸውን የጠበቁ የአልኮል መጠጦችን፣ የንጹህ አልኮልና የእሳት አልኮል በጥራት አምርቶ ሇሀገር ውስጥና ሇውጭ ገበያ ማቅረብ ነው፡፡ፋብሪካው በዘርፉ ብቸኛ አምራች ተቋም የነበረ ሲሆን በአሁኑ ወቅት አገሪቱ ከምትከተሇው የነፃ ገበያ ኢኮኖሚ ስርዓት ጋር ተያይዞ የግል ባሊሀብቶች የአልኮል መጠጥ፣ ንፁህ አልኮልና እሳት አልኮልን በማምረት ሇገበያ በማቅረብ ሊይ ይገኛለ::ፋብሪካው የሚያመርታቸው ምርቶች በሀገር ውስጥ ገበያ ጠብቆ የቆየውን መልካም ስምና ዝና በተሇይም ጅምሩን የኤክስፖርት እንቅስቃሴ ከማጎልበት አኳያእንዲሁም በአንጋፋ የአልኮል አምራችነቱ የጠነከረውን የማምረት ሥራ ልምድ አቀናጅቶ ወደ አሇመው ዓሊማ ሇመድረስ የነበረውንየፋብሪካውን ቴክኖሎጂያዊ ይዘትና አቅም በማሻሻል ደካማ ጎኖቹን አስወግዶ ዓሊማውን ሇማሳካት እንዲያስችሇው የፋብሪካ ማስፋፊያ ፕሮጀክት ተግባራዊ አድርጓል፡፡ በአሁኑ ወቅት ሇማሻሻያ የተያዙ በርካታ ስራዎች በመጠናቀቃቸውድርጅቱ በከፍተኛ ሁኔታአቅሙን እንዲያሳድግ ያደረገ ነው፡፡ብሔራዊ አልኮልና አረቄ ፋብሪካ ዓሊማውን ሇማሳካት ውጫዊ እና ውስጣዊ ሁኔታዎችን በመዳሰስ፣ መልካም አጋጣሚዎችንና ስጋቶችን፣ ጠንካራና ደካማ ጎኖችን አንጥሮ በማውጣትየመወዳደር ብቃቱን የሚያጠናክሩ ስልቶችንና ግቦችን ያዘጋጃል:: በተሇይም ድርጅቱ ዘመናዊ ፋብሪካ የገነባ በመሆኑ በምርት ብዛትና ጥራት አቅሙ በከፍተኛ መጠን የሚጨምር ከመሆኑ ጋር ተያይዞ የገበያውን ተደራሽነት ሇማስፋት በሃገር ውስጥ የሚኖረውን የምርት ስርጭትና የገበያ ድርሻ ከፍ ከማድረግ በተጨማሪ የውጭ ሃገር ገበያን አጠናክሮና አስፋፍቶ ሇመተግበር የሚያስችል ከፍተኛ ስራ በመሰራት ሊይ ነው፡፡እንዲሁም ድርጅቱ የገበያ ድርሻውን ሇማሻሻል በዋናነት የገበያ አድማስ ማስፋት፣ ያሇውን ገበያ ጠብቆ ማቆየት እና አዳዲስ ምርቶችን በገበያ ሊይ ማዋል የሚለትን ስትራቴጂዎች ቀይሶ እየሰራ ነው፡፡
Read More Amharic Version

National Alcohol & Liquor Factory is a state owned business organization and pioneer factory by public enterprises proclamation number 25/84 contains four branch factories (two operational factories). When it is established the factory in law its goal wasto produce and sell quality products of liquor, pure alcohol and denature alcohol to local and foreign market.
Read More English Version

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Mexico Square Behind Addis Ababa
Technical College & Mekanissa
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national.alcohol@gmail.com
+251 115 516 999 / +251 115 516 190
+251 115 513 299

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